Thought leadership campaign
Concept and visual identity for Freshfields’ annual flagship campaign. The brief was to keep Freshfields at the forefront of antitrust thought leadership discussion, globally. The lead visual depicts the disruption of a constantly shifting business landscape.
Event identity and materials
Visual concept, art direction of illustrations and design of all event materials for one of the firm’s high-profile events, held at the V&A Museum, London.
The concept took on an art gallery feel with coloured papers and screen printing techniques, and made the partners’ centre stage by creating modern, bespoke illustrations of each individual.
Concept, copy, photography direction and design
All concept and visual work for the Freshfields graduate recruitment campaign 2021. The brief was to show graduates what Freshfields is all about as a modern, global law firm and let them know what to expect if they are successful in their application to a Freshfields training contract, while also showcasing the stunning new London home of the firm with original photography.
Print, website and assets
Visual concept, art direction of contributor illustrations and publication design for a thought leadership piece on the future of political Europe.
This high-profile content marketing publication needed intelligent visuals and editorial styling to strike the right balance for this topic.
Visual identity, copy, design
A new visual identity for Halo, Freshfields’ LGBTQ+ network.
This bold and confident typographic approach incorporates all of the colours from the Progress Pride flag, and concentrates on a positive and empowering tone of voice.
Festive animation and card
The brief was to create the Freshfields’ annual festive message through a short animated video and a printed card. The illustration style used gives a warm, friendly feel, with the Freshfields’ colour palette used throughout to reinforce the brand.
Event identity and materials
Idea generation and creative direction for the Freshfields new partners’ event 2023. The brief was to reflect the event venue through an English country garden theme. Event materials included invitations, the new partners’ introduction brochure, and menus.
Event identity and materials
Visual identity and supporting materials for a special client preview event at the Tower of London’s Superbloom.
The concept’s aim was to capture the feeling of being surrounded by nature that a visit to Superbloom provides. Vibrant floral photography is used alongside clean, modern typography to create a visual identity that echoes the experience and ethos of the event.
Statue unveiling event materials
Invitation design and program for an event in honour of one of England's greatest footballing icons.
Ski Season campaign
Classic ski poster design was used to let holidaymakers know that Manchester Airport is the place for ski destinations.
A series of retro inspired illustrations were commissioned to give a hand painted vintage feel to the large-scale poster campaign.
Summer campaign
This aim of this project was to engage a broad audience range, letting people know that Newbury Racecourse is a great Summer destination.
A new seasonal colour palette was used alongside event photography to bring to life a range of events throughout the Summer calendar, all under the new campaign line, 'You're on course for a great time.'
Divorce campaign
This suite of press ads helped JMW Solicitors to stand out in a very competitive field. Each execution has real personality and striking imagery.
Project: Services direct mail / brochure
A colour swatch concept was used to promote JMW's services, and enabled them to quickly get across their full range of services in a different way to their competitors.
Electrical / Membership Price Promise campaign
Ads featuring electrical products were created to tell Co-operative Members that The Co-operative Electrical will match any competitor price.
